The item of design I’m looking at is the Nintendo DS Lite. The original DS (duel screen. fig1) was a very desirable piece of kit due to its duel screens, one of witch being a touch screen on the opportunities in unique game play this offered. However I didn’t buy one at first, not because of price but because I think it’s aesthetically unattractive and as a human I needed to find it attractive and cool. When they redesigned the DS into the DS Lite (fig2) it was the same functionally but was smaller and looked cooler. For this reason I then bought one but at a higher price than the original. This high lights the importance of good design and how it some times supersedes economic sense